Is Social Media Audit Important
Every new or existing entity faces a risk. That risk is about wasting money, time and resources on campaigns with low or no ROI. As per the Statista website, the number of social media users will be more than 3 billion by 2021. As we all know, opportunities bring challenges with it. Social media provides an impeccable opportunity to interact and engage customers online, however, if a right target audience is not captured with right set of engagement channels, it can surely backfire.
In this digital marketing age, there are so many platforms available for marketing; but every platform has its own nuances. That’s why it’s important to review what’s working and what isn’t. Social media audit plays a pivotal role as it is a series of steps taken to understand and measure ROI from social media profiles of a business and its campaign. Performing a social media audit can help ecommerce businesses stay on top of their online presence.
First question is why?
Audit for social media acts as a check and control measure. It reveals the current relationship between the brand and its target audience over the social media platforms. It will bring out aspects such as:
The results can be used to assist companies in planning future campaigns and completing future audits.
Knowing your traffic
The SEO expert team at Platinum will help you to highlight all the traffic source getting clicked at your website. Knowing your web traffic is an important measure to understand and analyse where your followers are coming from when they access your accounts and where they go afterwards.
Channel specific traffic
Each social platform has a different metric. Therefore, each will generate different statistic and there cannot be a single analysis based on a platform. For example, a like on a Facebook and Twitter cannot be considered as a single like. Platinum offers you analytics for every platform with host of channel specific statistics such as:
Our statistics and analytics for Facebook: Reach, impressions, likes, shares, reactions, fans, link clicks
Our statistics and analytics for Twitter: Profile views, replies, loves, impressions, retweets, mentions, followers, link clicks
Our statistics and analytics for LinkedIn: Clicks, impressions, interactions, engagement percentage, followers acquired
Our statistics and analytics for Instagram: Follower activity, top posts, likes, comments
We answer your key questions
Our SEO experts have charted out few basic questions that usually businesses should ponder upon before conducting a social media audit. They are:
The leading SEO and web design company, Platinum web design and SEO will guide and assist you to the entire process of social media audit and help you to achieve your desired ROI.
Does your social media account have proper branding?
Platinum SEO and web design provides an entire gamut of SEO and web design related services for over a decade. We understand on how people use social media on different devices and platforms. So it becomes very important to have proper branding such as logo, graphic and web design which is seamless and neat across all Since 98 per cent of consumers switch between devices daily, it’s important that your brand provides a seamless experience across all platforms. Visually, the brand experience should be the same believes Platinum.
Edging out your competition
It becomes vital to understand what is being updated within the competition. It’s important to know what you’re up against in all forms of business. It may also bring to light new opportunities to explore in next year’s strategy.
Social media marketers provide an in-depth review and analysis to track the progress and ROI on social media platforms. Platinum provides a check list to their esteemed clients on the basic data and information required for a brand check and it will be easy to compare revenue, targets and way forward.