Professional Logo Design Projects Your Business Philosophy
Take a look at some of the timeless logos of companies like 3M, Coca Cola, and Qantas. The logo says everything about the company and what it stands for. Remarkable logos, as you will observe, are essentially simple. It can be just the font used and color as in 3M. The Qantas logo has evolved to its current simple shape that includes a kangaroo in white in a bold red triangle. The triangle is evocative of the aircraft’s fin. The leaping kangaroo indicates speedy service. You get this type of simple yet powerful imagery with professional logo design. If your logo languishes then it is time for a redesign for 2020.
Identifying Your Business Philosophy
Ask a logo designer to come up with a logo and he is likely to give you what he assumes will work for you. True experts in professional logo design incorporate everything your business stands for in powerful imagery that conveys the message. Unless the logo designer understands your business and knows what is needed how is he to proceed? This is why experts usually start with brainstorming that gives them the inspiration to start preliminary sketches. There are questions asked of the owner. Possibly a customer survey may be part of the development process. Certainly, the designer looks at your products and their functions. The physical aspect is one thing. Then there are abstract ideas such as excellence, service or quality that must be transformed into a visual. It is not easy work when you want the logo to reflect your company ethos.
Logo design is not just about a graphic and text. The designer’s task becomes a bit more complex when current trends contribute to logo design. Your business philosophy must also change to keep in step with changing times. This is why even if a company has a logo that is great it goes in for a redesign. Most logos of established businesses that you see today have changed over the years. This is one reason to go for a logo redesign even if you are satisfied with the existing one. Your customers expect you to be current, not antiquated. You may have transitioned to an online business model in which case your website must have an appropriate logo.
Logos for Websites
You will naturally want your website to display your logo. If your main business is through your website then you will want to focus on website logo design. A website may be visited by target customers in any country. The logo must have international appeal too and show that your philosophy transcends geographic borders. There are more options when you display the logo in its digital format. For instance, animated logos are possible on websites and animation can say quite a bit more than a static image. You can have gradients and a 3D look too.
Platinum Website Design offers professional logo design to reflect and enhance the business philosophy of their clients and that, in turn, resonates with the target customers of the clients.