Keywords; How to Make Google your Guide

Our contributors and SEO experts have drafted key pointers to save your money and time on how to take guide by google on SEM and SEO. When it comes to search marketing, keywords are the most important component. Good keyword research is at the heart of any successful search marketing strategy.

In-depth keyword research is not limited to just search volume, keywords used by competition or any other algorithms you find in typical keyword research tools. Undoubtedly, they are important, however a tailor-made approach and intent behind the keyword is the most aspect of placing keywords onto your website. The whole database of your keyword might not lead to anywhere if they are not related to your business.

Other keyword tools will never tell you how to device keywords, not only our experience but our strategic approach with help of google will help you where to look for right keywords.

The right guide

An example of how we assisted one of our client is the easiest way to put forward how vital it is to have a tailor-made approach to the keywords. In search engine marketing, it is mostly based on PPC model. So, you end up paying for every click. Well if the keywords are right in place, it turns positive for your ROI, but at the same side it can also make you lose your money. Platinum starts with social media audit before beginning of any new projects.

For example, one of my company’s clients offers immigration services (visa, travel deals and so on). During our initial audit of their accounts, we noticed that they had incorporated the keyword “immigration.” This keyword seems to make sense as being an immigration agency the word ‘immigration’ seems legible. As usual, bidding on “immigration” had won them a lot of clicks; sounds great right, however, those clicks did not generate sales. Despite the fact this keyword and many others looked relevant to their business and had great search volume, their SEM campaigns were a sheer waste of money, efforts and time. The intent behind their keywords was wrong. While “immigration” is a great match for what this business does, most people who use the word “immigration” in an online search aren’t looking for immigration services. In other words, the keyword was right, but the intent was wrong, and the result was wastage of money.

Google is dedicated to understanding the main intent. For Google’s algorithms, an article that gets a lot of clicks from people searching for ‘keyword’ probably isn’t a good match for people who are searching for ‘keyword,’ even if that’s what the article is about. Be it a SEM or SEO, the intent behind your keywords has an enormous effect on the success of your marketing.

SEM or SEO

Paid search marketers are usually not deeply interested to look at what Google algorithms think relevant to match the keywords. Understanding google algorithms can help you and your business save a ton of money rather than spending money on wrong keywords.

Having a tailor-made approach and right intent, be it SEM or a SEO, you can gain a lot of ROI.

• SEM keywords: SEM keywords have higher costs. Every click by your future or genuine customer will costs you, so if you’re going to target a keyword in your SEM campaigns, you need to target keywords with high purchasing intent. People in information-gathering mode usually don’t want to buy right away, so paying to get them to your site or landing page is usually a waste of money. If they can find much info on Wikipedia or other information related sites, it is advisable to avoid SEM. However, if the SERP is filled with links to businesses, especially competitors, then SEM campaign makes sense.
• SEO keywords: On the other way around, SEO keywords, are comparatively cheap. With understanding the right intent along with business interest, it is easy to manage keywords for SEO. With SEO keywords, it’s often a good idea to target a wide range of keywords that indicate an interest in what your business offers. Even if those keywords don’t translate into an immediate purchase, they help you build brand awareness with a relevant audience.

Even if it is not just related to direct sales through keywords, creating content and just googling around with keywords can surely lead to a great brand recall and will eventually improve your organic ranking for high purchasing-intent keywords.

Whether you have your SEM or SEO campaign, the key to successful search marketing is picking keywords with the right tailor-made approach. No matter how much search volume a keyword might have, if those searches aren’t relevant to your business, they aren’t worth your time and money. If you choose a right SEO and web design company you don’t have to stress on how to be on top of searches. While you get definite measurable results, and even by conducting those searches yourself and taking a hard look at the results, you can be assured of Google’s algorithms to get at the right ROI on the right keywords.